Guest Experience Audit

Braymark has developed an industry leading web-based reporting system, Total Feedback Index, that allows our clients access to their data in real time, from anywhere in the world. Our flexible reporting module allows for customized report generating using a wide array of user definable parameters. Clients are able to set up their own user network with varying levels of access so that relevant survey data is delivered to key staff immediately. The Dashboard graphs provide an up to the minute snapshot of current standings for all your business segments.

The ability to aquire meaningful, relevant data starts with quality shoppers who fit your customer demographic. Randomly assigning mystery shoppers from internet searches results in inconsistent and generally unusable information. We personally recruit and train our shoppers, many of whom have service industry backgrounds. We then assign shops to specific individuals rather than mass postings open to anyone. This ensures that each shop is being conducted by people who are trained, qualified and represent a typical customer of your business.

The leadership team at Braymark identified the need for this service through their experience in the industry. The business is positioned to service the niche market of quality hospitality. By being specific and targeted, Braymark has cultivated expertise, best practices and have the know-how to help you build a survey that will work. Be it integrating your survey with your staff training initiatives or simply working to rectify an ongoing yet unidentifiable discrepancy in performance, Braymark knows how.