When you are looking to expand your footing in the hospitality and tourism industries in Ontario, finding a network of like-minded professionals can make a huge difference in how you think about the way you are running your business. Having people to bounce ideas off of and to learn from is a great way to figure out what changes need to happen in your restaurant, hotel, spa or tourist attraction. After all, they know the industry just as well as you do, if not better.
This is where hospitality and tourism associations in Ontario come in — they provide an excellent networking opportunity and learning experience. But these associations are about more than just meeting new colleagues, they provide so much more opportunity for business growth.
Professional Status Recognition
Whether your visitors truly understand what the association actually stands for, seeing that you are a member of any association demonstrates an element of professionalism and dedication to excellent service in your given industry.
And beyond your guests and customers seeing that association logo on your website and on your premises, other establishments will see your membership and will understand the value of it, giving you the opportunity to connect with other businesses on a professional level and perhaps create mutually beneficial packages and offers.
Industry education
One of the more valuable benefits of joining an industry association is the access to resources that will help you better your business. Through publications, meetings, conferences, webinars, social networking events and professional development opportunities, you can stay up-to-date on the most recent travel and hospitality industry research, methodologies, trends and behaviours.
Networking opportunities
As I’ve already mentioned above, the networking opportunities abound when you join relevant professional associations. You will have the chance to share knowledge and experience with other professionals in the industry and build personal contacts within the associations memberships with will allow you the opportunity for joint marketing, projects and business growth. You will also be able to connect with those local industry leaders you have been admiring, allowing you to build relationships with mentors who can assist and give you advice to grow your success.
With travel, tourism and hospitality being one of Canada’s fastest growing business industries right now, being a member of relevant local, provincial and even national associations can play a major role in the growth and success of your business. Hoteliers, restaurateurs and other industry business owners have so many responsibilities, from successfully managing your employees to ensuring your guests’ experiences are flawless, finding the resources to assist you is essential. Find those associations who are committed to helping their members with services and programs that encourage and strengthen your industry and your membership will pay for itself.
