The average consumer is plugged in everywhere. Time spent on the Internet using a mobile device has now overtaken time on desktops. Unfortunately, companies have been slow in meeting the demand. The rise in mobile use is no longer an upcoming trend- it is here now.
Canadians and mobile applications
Currently, there are 24.7 million Canadians online- which accounts for 79% of the population. Of the Internet users, 93% go online for product information. There has been a significant growth in the number of respondents using a mobile device to access social media and to reference products (whether through online reviews, price comparsions, etc).
The rise of mobile use also creates a new niche for businesses to entice potential customers. With 70% of Internet users using mobile devices, 86% of those users notice mobile ads. Businesses are able to convert customers with better mobile sites and relevant mobile ads. Canadians are embracing mobile applications in their personal lives, however businesses are slow to get connected.
Why businesses need to adjust
Businesses need to learn to adapt to and reach the ever growing online population and engage with consumers online. You need to assess how best to present your brand, whether with a site design that specifically benefits mobile devices and streamlines your information, provide online retail, or using mobile ads to drive traffic to your website.
Attract more customers by seeing your business from a customer’s perspective
While, increasing your mobile accessibility is a vital part of attracting more customers, it is only a small step. Mystery shoppers are a great way of looking through the guest’s eyes and understanding what works and what doesn’t.
