Advice and Resources for the Hospitality Industry

  • How to use the right social media for your business: Part Two

    By on October 3, 2014

    Welcome to part two of our look at how to use the right social media for your business. We previously examined Facebook, Twitter andLinkedIn and the role each of them play in creating your business’s digital voice and how you can use each of them different to connect with your customers and improve your business. Social media can allow you

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  • How to use the right social media for your business: Part One

    By on September 29, 2014

    The importance of utilizing social media in your business is nothing new to you, but are you still asking, “What social media should my business use to best promote my brand and attract customers?” Too often businesses will try and capitalize on any social media channel, thinking that as long as they are on that specific platform, it will better

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  • Why’s my restaurant failing?

    By on September 26, 2014

    You’ve poured all your time and money into your restaurant, created all the necessary changes you can think of to start creating a profitable restaurant. However, you’re still asking, “why is my restaurant failing?”. If you are, you might be overlooking one of the most influential reasons why your restaurant is failing- your customers. Operating a restaurant is a lot

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  • Avoiding negative reviews online

    By on September 22, 2014

    We’ve spoken before about the importance of customer feedback, but are you aware of the important steps needed to prevent a customer from taking their complaint online? No matter how on top of your game you are, sometimes things do not go as planned. A great business will recognize how to handle the situation: to prevent an ‘in the moment’

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  • How to maximize the power of your website

    By on September 16, 2014

    Your brand website is crucial to your business- it’s the first point of contact for consumers and delivers your unique brand promise. If consumers are uninterested in your brand, they become uninterested in your product. It’s as simple as that. Far too often companies make critical errors on their websites, hindering their web presence and their overall revenue. I’m on

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